The M Word! Introduction to Marketing

A fun, friendly introduction to marketing that helps you understand your audience and share your business with confidence. Think marketing is a mystery? Not anymore. In this lively, interactive session Jo will help you crack the basics. From understanding your brand and defining your audience, to figuring out who your customers really are and where to find them. Together we’ll tackle the essentials of messaging, explore simple tools to share your story, and work through fun activities that turn theory into practice. You’ll leave with fresh confidence, practical ideas, and the know‑how to start promoting your business without fear or fuss, all in a friendly, supportive environment that makes the ‘M word’ feel doable, even enjoyable. The SHE Plymouth Programme is funded by The Rank Foundation and The Livewell Foundation and delivered by Iridescent Ideas CIC. Business advice and support is free for women in Plymouth who are registered with the programme. If you live outside of Plymouth you can purchase a ticket for this event.