How to get marketing working without you

A free breakfast briefing for CEOs & business owners who still find themselves carrying marketing for their business. 50 tickets available. You’ve hired people. Appointed agencies. Approved budgets, campaigns and plans. Yet marketing keeps finding its way back onto your desk. And you’re never completely sure whether it’s working as well as it should. This practical and thought-provoking session is designed for CEOs and business owners who recognise that situation, want to understand why it happens and, more importantly, how to change it. The morning • Arrival, welcome and pastries - 9:30am • Breakfast briefing with Rich Webley FCIM • CEO and MD panel discussion • Audience Q&A • Book launch, The Accidental CMO • Coffee, networking and close - 11:30am What we'll cover • Why marketing can become uniquely difficult to lead as a business grows and why it so often continues to depend on the person at the top. • How so many CEOs unintentionally become the CMO of their own business and what needs to change for marketing to work without them. • How to use Framework Twelve™, a practical methodology built around the twelve components of marketing success, to drive growth while reducing marketing’s reliance on the CEO. • As we work through each component, you’ll have an opportunity to assess your own marketing, helping you identify where the biggest constraints lie and where to focus next. • Two real examples showing the four marketing metrics every CEO should know, and why two similar businesses can require two very different approaches to marketing. • Perspectives from a panel of CEOs and MDs of small to medium sized businesses at different stages of their marketing journey. You’ll leave with clarity on what’s holding your marketing back, fresh perspective on how other business leaders are tackling similar challenges, and free access to the Framework Twelve™ self-assessment to continue the process afterwards. This event is for you if... • You run an established SME with an existing investment in marketing • You’re still more involved in marketing than you think you should be • Marketing investment decisions feel more like guesswork than you’d like them to be • You know marketing needs to improve, but you’re unsure what to fix first About the speaker Rich Webley FCIM is a chartered marketer and former CMO of a Times Top 100 fastest-growing company, who’s spent his career leading, building and fixing over 20 marketing functions inside growing businesses. He’s the creator of Framework Twelve™, a practical methodology for marketing-led growth, and author of The Accidental CMO: How to get marketing working without you.