Ripen your brand / Part 5. Design an awesome event poster – without AI

A hands-on workshop to understand how to choose and use fonts to reflect your brand (not all fonts are made the same!) In this practical workshop experienced brand designer Cherry Anderson will share the steps a professional designer goes through when choosing (and using) fonts for a brand identity. The workshop is aimed at small businesses, sole-traders and comms creators who aren't professionally trained in design. A designer for 25 years, Cherry Anderson has created for high street retailers, global organisations, universities and small businesses. She now specialises in supporting purpose-led and sustainable organisations. By sharing her knowledge and expertise she will take your businesses to the next level, bringing you credibility, authenticity and visilibity – making the world a better place through stunning design! In this 2 hour session, we will explore how to select fonts that reflect your brand personailty and how to pair them together. We'll explore where to find them, and how to recognise well-designed, accessible fonts and how to use them across platforms. And then we'll put it into practice – you’ll work live together whilst Cherry circulates to give one-to-one guidance. ~~~~~~~~~~~~~~~~~~~~~~~~~ What to expect This is a small, friendly, hands-on workshop with just 6 places, giving everyone plenty of opportunity for individual feedback. Bring your laptop (or tablet) and your current visual identity/marketing assets to work on (or just your logo if you have not developed an identity yet). • Welcome and introductions • Mini masterclass: How to choose and use fonts to reflect your brand • Group review and feedback (if you're comfortable to share) • Individual practical work (with guidance from Cherry) • Group share and key takeaways • Next steps and close As Cherry circulates, you'll get focused one-to-one advice, having also learnt from the examples and questions that come up around the room. ~~~~~~~~~~~~~~~~~~~~~~~~~ What you'll take away • A better understanding of how to approach font selection and use • A fresh perspective on whether your brand fonts are suitable and accessible • Practical principles to help you use fonts across different apps and platforms • Real-time feedback and improvements to your existing identity and marketing assets • The confidence to make better design decisions yourself • Clear next steps for developing your visual identity ~~~~~~~~~~~~~~~~~~~~~~~~~ Other workshops in this series You can pick and mix the sessions that appeal to you most, or attend all five (the others have separate event listings): • Fire up your logo! – 29th Sept – understand how to review, refresh and revise your logo as a professional designer would approach it • Colour magic – 13th Oct – how to combine aesthetics, meaning, accessibility, practicality and originality for the perfect colour palette • Evolve your visual identity – 27th Oct – how to approach creating a distinct and cohesive visual language to use across all of your marketing and platforms • Social sense – 10th Nov – review and refine your social media identity to bring cohesion, focus and consistency to your outputs • Type matters – 24th Nov – choosing and using fonts that reflect your brand personailty and are cohesive across platforms ~~~~~~~~~~~~~~~~~~~~~~~~~ The venue Luminary is a podcast, photography and video studio in a beautiful old building on Cheapside in Belper, Derbyshire, which is right at the top of the high street (King Street). Easily accessible by bus from the surrounding areas or you can park for free nearby in the Coppice Car Park. ~~~~~~~~~~~~~~~~~~~~~~~~~ Ticket price Sliding scale of £35 (accessible), £45 (standard) and £55 (supporter). There are also ticket options to by 3 or 5 workshops at a reduced standard rate. ~~~~~~~~~~~~~~~~~~~~~~~~~ To find our more about your host, Cherry Anderson, her ethos and work, visit: design.cherryanderson.earth