Make the most of Digital & Social Media Marketing

Busy small business owner who isn’t sure how to do your own marketing well? This practical course will give you essential tips and tools. * Are you a busy small business owner who isn’t sure where to start with planning/doing your own marketing? * Are you new to marketing and need an introduction to digital? * Do you look after your organisation’s social media and want to learn how to manage it even better? * Or just think you’re too long in the tooth to learn about digital marketing? Whatever your hopes – or fears! – this course is designed to act as a straight-forward, practical introduction to the many opportunities that digital and social media offers to promote an organisation. It is delivered in plain English and is suitable for the novice or more regular social media users. This course would be a good starting point for anyone thinking about further marketing studies, such as an Apprenticeship or professional qualification. Course content The day will be divided into four sessions, which will cover: Session 1: Introduction to Digital and Social Media Marketing Definition of Marketing & a few useful Marketing Principles What is Digital Marketing? Looking at the tools and platforms available Who are your customers and what do they want from you? Session 2: Exploring Digital and Social Media tools Setting our digital/social objectives Selecting appropriate channels/platforms Session 3: Using Digital Wisely Links, likes, shares and follows – some digital ‘good manners’ Writing and designing for digital and social – long and short content tips and ideas Exploring SEO – how to keep your website findable Artificial Intelligence (AI) – what do I need to know? Is the environment a consideration in your sales? (How to avoid 'greenwashing') Legal notes Session 4: Analytics – checking it’s working What do we mean by analytics? Traditional and digital measures of success Next steps – where to find out more How to book your place or ask a question Please click the 'book tickets' button to book your place. If you are a registered charity, a student or a member of a networking group to which I belong, please get in touch to book as discounts are available. Please email: [email protected] Please note, spaces are limited by the capacity of the room so please don’t hesitate before you book! Meet your Tutor: Claire Sutton Claire is a Chartered Marketer with over 30 years marketing experience, predominantly in small and not-for-profit organisations. She works as a freelance marketer, supporting a wide range small businesses, and as a marketing trainer and mentor. Venue The Dr Peter Centre is an excellent, accessible community facility in the heart of Romsey. There is parking on site or it is a short walk away from Romsey bus and rail stations. A map and directions will be supplied when your booking is confirmed. Housekeeping notes Tea, coffee, squash and biscuits will be provided but please bring a packed lunch (it may be a working lunch as there is lots to cover). Payment Terms/Cancellation/Data Protection Advance payment is required to secure your place on this course. We can accept cash, cheque or a BACS transfer; please state your preference when booking and the appropriate details will be supplied. An invoice and receipt will be given. VAT is not chargeable. If you need to cancel your place, a full refund will be given if cancelling up to 15 working days prior to the date of the course. If you cancel later than this, we can only offer a refund if we are able to fill your place. Places are transferable. Personal details are only collected for the purposes of arranging this course. They will not be shared with any third parties and will not be used for marketing purposes without specific consent.