January 2027 Marketing Workshop (Get Started & Grow)

This is a marketing workshop designed for start‑up businesses up to 5 years old. Learn how marketing drives growth: define your ideal customer, attract the right audience, and convert interest into sales. This practical workshop will show you how to use marketing to support business growth. You will gain a clear understanding of who your customer is, how to reach and attract them, and how to improve conversion from interest to sales. Topics covered include: • Understanding your customer • Pricing and value • Creating messaging that attracts • Choosing the right marketing channels • Developing a simple, effective marketing plan • Turning interest into sales What you’ll get • A 3-hour interactive workshop focused on practical learning • Tools and outputs you can apply immediately to your business • Delivered by a marketing specialist with 20+ years’ experience across B2B and B2C • A dedicated Q&A session to discuss your own marketing challenges Eligibility: Businesses aged 0 - 5 years, based in Staffordshire (excluding Stoke‑on‑Trent).