Marketing Session - AI Search and Website Quality

The session will be an overview, discussions, business specific examples examined and takeaway points to implement. This course is free of charge for Cornwall Hospitality Collective member's only. If you are a Non-Member and would like to attend, the cost is £20pp. Tourism and hospitality isn’t just competing with the business down the road anymore. It’s competing with every AI-generated answer that visitors to Cornwall are getting when planning trips and looking for experiences. The summer of 2026 is the first peak season where the rules of search have fundamentally changed. Not incrementally – fundamentally. Google’s AI Overviews, the explosion of ChatGPT, Claude and others as travel research tools, and the complete rewiring of how travellers discover, compare and book experiences mean that a website that was working perfectly well two years ago may now be close to invisible. Businesses winning that fight are not necessarily the biggest. They are the ones with the best digital presence, the most compelling storytelling, and the authority signals that make AI recommend them by name. After the biggest fundamental change in digital marketing in 20 years, is your tourism business ready to be found, chosen and booked? Join us in the Jungle Room at Solve Web Media for a session led by Marketing Strategist Karen Hoyle to look at your businesses specifically and how you can make the changes to stay on track. The session will be overview, discussions, business specific examples examined and takeaway points to implement.