Grow Your Sales: The Ultimate Sales Playbook-Creating Content That Converts

Sales Accelerator Workshop 6 brings together key tools, insights, and strategies to help you build your own sales playbook. 🤝 Event : Grow Your Sales : The Ultimate Sales Playbook 📅 Date: Tue 24 November 2026 🕰️ Time: 09.30 - 12.00 📍 Location: University of York NatWest Accelerator University of York 🕰️ Time Breakdown 09.30 - Arrival 09.45 - 10.20 - Sales Workshop 10.20 - 10.30 - Break 10.30 - 11.30 - Guest Speaker and Q&A 11.30 - 12.00 - Action planning and close 📝 Description: This is the sixth workshop of our Sales Accelerator. It helps you bring together all the tools, insights, and strategies from the previous workshops to build your own complete sales playbook. You will create a clear, repeatable, and scalable sales framework that supports consistent sales performance. It strengthens your ability to plan, structure, and lead your sales activity with confidence and purpose. Sales Accelerator programme is a 12-week journey consisting of 6 expert-led workshops. You may attend the full programme or join individual workshops depending on your needs. The programme supports founders to improve their sales capability by providing structured learning, practical tools, and real examples. 📚 What to expect: • An introduction to the DEAL Framework and how it supports a strong sales strategy. • A practical session on building a sales playbook tailored to your business model. • Exercises that help you bring together your customer insights, funnel, metrics, and pitch into one clear structure. • Real founder stories showing how a strong playbook improved their sales consistency and growth. • A Growth Lab focused on strengthening your mindset for long-term sales resilience. 👥 Why attend: • Learn how to build a complete, structured sales playbook that supports repeatable success. • Understand how to combine your tools, insights, and learnings into a practical framework. • Strengthen your ability to lead your sales activity with clarity and confidence. • Improve your resilience and readiness for future sales challenges. • Leave with a practical, actionable playbook that supports long-term growth. 👥 Our guest speaker: Hot Toddi Social Media Training Caroline Wilson, founder of Hot Toddi, will be joining us for our final Sales Accelerator session to share practical strategies for creating social media content that is consistent, engaging and easy to maintain. Drawing on her experience helping businesses grow through social media, Caroline will explore how to develop content pillars that align with your business goals, create a repeatable content framework, and build a bank of ideas that can be turned into effective posts time and time again. Whether you're struggling to know what to post or looking to improve engagement, this session will provide practical tools you can put into action straight away. By the end of the session, participants will be able to: 1. Understand what social media content pillars are and why they are important for creating consistent, purposeful content. 2. Identify and develop 1-3 relevant content pillars that align with their business, audience and goals. 3. Create a simple bank of social media content ideas using their chosen pillars, ready to turn into posts. 📲 Download our Accelerator app to get the most out of your journey: Power your progress by joining your Accelerator groups, accessing resources, and staying connected to your community, all in one place. Download on the App Store: https://qrfy.io/yb7Bd5y23F Get it on Google Play: https://qrfy.io/cdnAaSwxL2