The Price Conversation

CY sales training with Sales Geek: The Price Conversation Date: Friday 4th December Time: 09:00 for 09:30 till 11:00 Venue: Bowcliffe Hall, Bramham, Wetherby, LS23 6LP Speaker: Mark Hargreaves, Sales Geek Yorkshire Most business owners and sales people discount either without being asked to or put up minimal resistance when they are asked. It costs more than they think. For the average company, cutting your price by one percent takes eleven percent off operating profit, and you then need up to three times the volume to win it back. That figure comes from Harvard Business Review, measured across over 2,000 businesses. The session covers why that happens and what to do instead. People leave with: • Why a buyer has largely decided what you are worth before you say a number • How to state a price without apologising, and what to do in the silence afterwards • What to ask for when the price genuinely does have to move, so nothing crosses the table for free • A price script for one of their own live deals, written on the day It aimed at business owners, directors and anyone who has to quote for work. No sales background needed, and it is as useful to a one-person business as it is to a team. Practical bits: • Approximately Sixty minutes • Works from ten to thirty people, with pairs for the exercises • I need a screen and somewhere people can turn to and work with a partner • Everyone leaves with a one-page playbook to take away As part of our business model, we have partners from the professional service sector (lawyers, accountants, recruiters, insurance, wealth management), who pay to have exclusivity in our group. So unfortunately, as we already have partners in these sectors, if you are in the professional service sector, you will not be able to attend our events going forward.