AI Workshop: Get your Business Ready for AI Search

This workshop will explore the shift from SEO to Answer Engine Optimization (AEO) and explain how AI determines which brands to cite. Is your business AI search-ready? Join the AI Workshop organized by The Mexican Chamber of Commerce in Hong Kong (MexCham HK) in collaboration with the Spanish Chamber of Commerce in Hong Kong and Bev Ho, Head of Strategy at The Next Practice. As consumers and business buyers increasingly turn to AI platforms for answers and recommendations, visibility on Google alone is no longer enough. This practical workshop will explore the shift from traditional SEO to Answer Engine Optimization (AEO) and explain how AI determines which brands to cite, recommend, and prioritize. Participants will learn how the GenAI ecosystem works, why credibility and trust signals matter, and how to assess their organization's readiness for AI-driven search. You'll leave with practical steps to help your business become more visible, trusted, and discoverable in the age of AI. 📅 Date: Tuesday, September 22 🕕 6 PM – 6:30 PM: Networking 🎤 6:30 PM – 7:30 PM: Workshop Session 📍 Venue: Santa Monica Cantina. 9 Shelley Street, Central 🎟️ Tickets: 100 HKD (includes one drink)