LinkedIn For Business #2 - Thought Leadership

LinkedIn Masterclass taught by Steve Bruce, seasoned marketing consultant with a decade in LinkedIn Strategy experience. These days, you are whoever GOOGLE says you are. If you don’t tell the market what you are doing, or what you have done, they simply won’t know. You need to ‘own’ page one of GOOGLE when people type in your name. If you don’t, then you simply lack credibility in your clients’ eyes, or worse they may not even believe you are all you claim to be. LinkedIn™ has taken ownership of the ‘thought leadership’ space and offers you an effective way to position yourself as a key person of influence in your industry. At workshop #2 in the ‘LinkedIn™ for Business Series, you will learn you how to use LinkedIn™ to present yourself powerfully to your target network as a thought leader and opinion former. You Will Learn: • What is thought leadership? • The three main types of thought leadership • Why you need to be an industry thought leader • The steps you need to take in order to become a thought leader • How to leverage the power of LinkedIn™ to present yourself powerfully to your target market Who should attend: • Time-Poor Senior executives • Business owners • Marketing Directors / Managers • Sales Professionals