[Ticket draw] Unbuilt x IPC: When building is much faster, is Product Discovery still important?

One thing to know before you register: because this session sits inside a paid conference, you need an IPC ticket to attend. Registering here does not get you in. It enters you into a ticket draw. We understand Unbuilt has been free to attend in the past, so we are giving away 5 free regular tickets, and a special deal for the rest. This September's topic: When building is much faster, is Product Discovery still important?AI has made engineering much faster. When you can build and test ideas almost instantly, does up-front discovery still serve a purpose, or should we just ship and learn in production? 💬 A roundtable discussion, moderated by Merwyn For the full IPC programme, check it out here: s.id/PTRIPC2026 So here's how the ticket draw works: Register and answer the questions on this page by 12 September 2026. Blank or irrelevant entries are disqualified from the draw. On 13 September, I'll draw 5 names at random from valid entries, and each would get 1 regular ticket to IPC. Everyone else gets an email with a special deal to purchase their IPC ticket. Note: This session will be conducted in a mix of Bahasa Indonesia and English.