Earth Observation: from Capability to Adoption

Earth Observation (EO) capabilities have advanced rapidly, but turning technical progress into sustained commercial adoption remains a major challenge. This session will explore how EO companies can create value, where value is being captured across the EO value chain, which business models are proving effective, and what it takes to move from pilots to recurring operational use. Topics to be discussed include: Business models in EO: what’s working, what’s not, and why. Where value accrues: across data, analytics, and applications. Customer value and commercialisation: what customers are actually willing to pay for and how EO companies can position around their needs. Long-term adoption: why many pilots fail to convert into recurring use, and what can help overcome those barriers. Who is it for? EO startups and companies, public-sector organisations, end-users, universities, and innovation organisations. Programme 14:45–15:00 Welcome coffee 15:00–15:30 Presentation by Aravind Ravichandran 15:30–16:00 Q&A and discussion About the speaker Aravind Ravichandran is the Founder & CEO of TerraWatch Space Advisory and an Earth Observation strategist and advisor. He works with space agencies, EO companies, startups, investors and satellite data users across industries on strategy, commercialisation and EO adoption. He is also the author of the TerraWatch Space newsletter and curator and lead organiser of EO Summit, a conference focused on applications of satellite data beyond the traditional EO community. Personal Data By registering for this event, you provide your personal data to Visorių informacinių technologijų parkas, VšĮ (VITP) for the purpose of managing your registration, participation in the event, and related organisational communication. Your personal data is processed on the basis of VITP's legitimate interests in organising and administering the event. Your personal data will be stored for up to 2 years after the event. You have the right to request access to, correction or deletion of your personal data, restriction of processing and, where applicable, to object to processing. Please note that photographs and/or video recordings may be taken during the event and used for VITP's event communication and publicity purposes. For questions regarding your personal data or to exercise your rights, please contact [email protected].