Designing Belonging - A talk on design, community and belonging

How do we design spaces, experiences and communities where people feel they belong? Monday 19 October · 10:00 · The Social Hub Eindhoven · Theatre As part of Dutch Design Week, The Social Hub Eindhoven and Social Label invite you to Designing Belonging - a conversation about what happens when we start designing not just products, spaces and systems, but the conditions for people to find each other. Moderation Marsha Simons. How do we build communities that people actually want to join? PART ONE — SOCIAL LABEL What does integration actually mean when we move beyond policy and into everyday life? Through the experiences of Social Label andtheir KoekjesClub, we’ll exploredesigning labour with a design collection and co-creation, shared rituals and how making, baking and creating together can reduce social distance — and help people move from being visitors to feeling that they belong. PART TWO — THE SOCIAL HUB What does it mean to design community? The Social Hub explores how spaces can create encounters between different worlds — bringing students, entrepreneurs, artists, neighbours and travellers together, and creating the conditions for unexpected connections.Join us for an open conversation about whether belonging can really be designed — or whether it can only be facilitated. Part of Among Strangers, a collaboration between The Social Hub Eindhoven and Social Label during Dutch Design Week 2026. More details on speakers and the programme to follow.