The Marketing Meet-Up: Where AI Really Adds Value in Marketing Teams

Discover how AI can make your marketing smarter, more creative and more effective, without losing the human touch. AI is everywhere in marketing. But where does it actually add value? Most marketing teams are already experimenting with AI. The real challenge is no longer finding new tools, but knowing how to use AI effectively without losing creativity, quality or your brand's unique identity. On Tuesday, November 24, we are bringing marketing and communications professionals from across High Tech Campus Eindhoven together for another edition of The Marketing Meet-Up. This time, AI & LinkedIn Marketing Specialist Jan Willem Alphenaar will lead an interactive workshop on Where AI Really Adds Value in Marketing Teams. Less hype, more hands-on experience Forget endless lists of AI tools. This workshop is all about practical applications and discovering how AI can become a valuable sparring partner in your daily work. Together, we will explore: • How to use AI to challenge ideas, improve research and sharpen marketing briefs • How AI can support campaign development and content creation • How to analyze results and make smarter marketing decisions • Where human creativity, expertise and judgement remain essential • How to integrate AI into your workflow without losing authenticity or brand identity What makes this session different? We will work through a real marketing case from the audience, live during the workshop! You'll discover where AI adds value, where human expertise makes the difference and how both can work together in practice. After the workshop, we'll enjoy lunch together, with plenty of time to exchange ideas and connect with fellow marketing and communications professionals from across the Campus. Program | Tuesday, November 24 10:00 – 10:30 | Walk-in & coffee 10:30 – 12:30 | Interactive workshop with Jan Willem Alphenaar 12:30 – 13:30 | Lunch & networking Practical information Date: Tuesday, November 24, 2026 Location: AI Innovation Center, HTC 5, High Tech Campus Eindhoven Participation: Free, including lunch About Jan Willem Alphenaar Jan Willem is an AI & LinkedIn Marketing Specialist, trainer, speaker and author. He has trained hundreds of organizations in digital marketing and AI, always with a strong focus on practical application. His philosophy is simple: AI delivers the most value when used as a sparring partner, with human expertise and creativity firmly in control. Ready to discover where AI can really make a difference in your marketing? Register now and join us for an inspiring and interactive Marketing Meet-Up! We look forward to seeing you there!