NZBA - Keys to Succesful Marketing

Does marketing feel like a minefield? Do you find yourself spending so much more time and energy on creating content and doing all the marketing things, but never seem to see much of a return for it? This half day workshop will be tailored around the specific requirements in the room, so you’ll walk away with a clear plan on how to move forward with your marketing, based on insights that are specific to your business. We’ll start by reviewing our marketing performance dashboards, based on data you supply in advance of the workshop*. This will give you a baseline of what’s working today and what’s not. From there, we’ll build out our marketing plans together. What you’ll learn: • How to apply your marketing insights to your business strategy in a way that’s practical for SMEs • Strategy-first, tactics and AI second - how to ensure your foundations are fit for purpose and ready to scale • How to make decisions around your channels and content, so you’re focusing on the pieces that actually move the dial and not wasting time and money on the activities that don't You’ll walk away with more clarity on your marketing strategy and an actionable plan to move forward with for 2027 *Data must be supplied at least a week in advance of the workshop for us to deliver your dashboard to work through on the day. We’ll supply instructions on how to compile this and offer support if needed.