The Job Podcasting Forgot: Why Marketing Wins the Show

Everyone wants to be behind the mic, but almost no one talks about the work that actually helps a show grow. UCMS is hosting Andy Rowe, founder of Red Nine Studios, for an honest look at the marketing, business, and commercial side of New Zealand's growing audio and creator media industry. Andy will explore: • The career opportunities behind podcasts and creator media • How small media businesses actually make money • Why marketing is critical to building and growing an audience • The realities of building a media business from the ground up • Real case studies from Canterbury-based shows, including GBRANZ, one of New Zealand's biggest podcasts The session will finish with an audience Q&A, giving UC students the opportunity to hear directly from someone building a media business in Christchurch.