Clay Club Stockholm × Mentimeter: Building the next GTM workspace

Clay is one of the most capable GTM tools on the market today, but with great power comes great responsibility.What happens when a GTM team builds around its own signals, decisions and workflows instead of adding another prospecting list? Join Clay Club Stockholm at Mentimeter for a look inside a real, evolving system—and a room full of practitioners comparing what they’re building next. 👩🏻‍💻 What You Will get Inside Mentimeter’s PLG workspace. Mentimeter will show the bespoke internal app its GTM team is building for a product-led motion. It brings together activity from their own product, account and prospect signals, and outreach workflows in a view designed around how the team actually works. Fredrik also showed us a neat path from searching with Claude and Clay to sending people into that workspace. It’s a glimpse of what becomes possible when a GTM team can build its own tools—not a five-step tutorial.Two conversations, two tables. After the demo, you’ll join a small, moderated discussion with other GTM practitioners. Everyone contributes; the moderator keeps the conversation moving rather than giving a talk. Then you change tables, meet a new group and explore a different question. Hosted by Munnawar Hashim | Head of Community at Clay Bring something you’re testing, a problem you haven’t cracked, or a strong opinion. 🍔🍸 Food & Beverage Drinks and something to eat while the conversations continue. ⏰ Timing 18:00 — Doors, drinks and introductions 18:30 — Welcome to Clay Club Stockholm 18:40 — Inside Mentimeter’s GTM workspace 19:00 — First roundtable conversation 19:30 — Change tables 19:40 — Second roundtable conversation 20:10 — A few things we learned, then drinks and mingling 21:00 — Close 👋 About Speakers Host Fredrik Nordström @ Mentimeter | I lead Revenue Operations at Mentimeter, drawing on a background in business development and product-led growth to align Product, Marketing and Sales around shared strategic goals. As a former entrepreneur, I think like a CEO and still roll up my sleeves to get things done (read: I vibe code a lot!). Munnawar Hashim @ Clay | Educator and tech enthusiast passionate about education, equality, and sustainability. With a background in teaching English and Drama, I bring strong communication and public speaking skills to the tech industry, helping create innovative solutions with meaningful impact. And Team from Clay Club Stockholm: Niklas Gustavsson Mindwile | founder of Mindwile, Sweden’s first Clay Agency, and the author of a book on data-driven marketing. With 3.5 years of daily, hands-on experience in Clay, I help Swedish B2B companies systematically find and engage the right customers at the right time. Jesper Petersson | has worked with Clay in various roles, bringing hands-on experience and a passion for turning ideas into action. Ask him about using Clay for ads, and his eyes light up.