Why Great Tech Doesn’t Always Scale - STHLM

A session on the marketing decisions that shape your growth. For tech leaders with a product on the market, a growing customer base, and the ambition to take the next step - ready to grow efficiently, not just do more. AI can scale your communication, but it can't make your positioning decisions for you. Get that wrong, and you're pouring time and money into marketing that doesn't move the needle. During 60 minutes, you’ll get: A clearer understanding of why strong technology companies still fail to scale. Insight into the positioning decisions that shape how the market understands and values your offer. A practical framework for the marketing decisions you need to get right to scale your business. Julia Erikson, Fractional CMO and founder of DaysbyJu, shows you how business goals, market choices, and positioning lay the foundation for marketing that actually works - and sends you off with a framework for prioritizing right from the start. You don’t need to be an Epicenter member to join.External CEOs, founders, and senior leaders from growing tech companies are very welcome. The session is free of charge and lunch is included.Seats are limited, so book early if you want to participate. AGENDA 11.30 - Doors Open & Lunch is served 12.00 - Program starts 13.00 - Event ends