Miss Asheville Pageant

Get ready to cheer on some amazing talent and fierce competition at the biggest pageant around! The Miss Asheville Pageant is a prestigious local scholarship competition and an official preliminary to the Miss North Carolina and Miss America organizations. For more than a century, the Miss Asheville Pageant has empowered young women by providing opportunities for personal growth, leadership development, community service, and educational scholarships. The Miss Asheville organization awards scholarships and recognizes young women who demonstrate excellence in achievement, character, leadership, communication, and service. Titleholders serve as ambassadors for Asheville by promoting their community service initiatives, inspiring young people, and representing the values of integrity, compassion, and excellence. Under the leadership of Executive Director Kahlani Cheri', the Miss Asheville Pageant continues its legacy of empowering women while embracing a modern vision centered on purpose, opportunity, and community impact. Through mentorship, education, and service, the organization strives to cultivate the next generation of leaders who are committed to making a meaningful difference. The Miss Asheville Pageant is more than a crown—it is a platform where beauty, purpose, leadership, and scholarship come together to transform lives and strengthen our community.