ATV Workshop: Sales Strategy and Effectiveness

Join us for this ATV Workshop, Beyond the Pitch: A Fireside Chat on Sales Strategy and Sales Effectiveness Closing a deal is one thing; building a sales function that consistently closes deals is another. This fireside chat brings in a seasoned sales leader for an honest, founder-focused conversation about what it really takes to build and run an effective sales operation. Whether you are selling solo, scaling a growing sales team, or even thinking toward an integrated revenue engine, this workshop is for you. This session will help you: • Dig into real decisions around sales strategy, team structure, hiring, and performance • Gain practical takeaways you can apply immediately Parking is included in your ticket fee. About the Facilitators: Jennifer Williams is a global talent and leadership development executive with 20+ years of experience driving enterprise capability across Fortune 500 organizations such as Mastercard, Meta, and WarnerMedia. She serves as a trusted advisor to senior leaders and executives, strengthening organizational performance and profitability in complex, matrixed environments. She'll be joined by Steve Maul, 40+ Years in Revenue Leadership and Former CRO & CCO.