BRITE: Marketing 101 Series (3 Part Series)

Define your audience, attract quality leads, and build a simple system to turn them into loyal customers. You've Tried a Little Bit of Everything. You Still Can't Tell What's Working. If you're a founder or small business owner, you've probably run social posts, sent emails, maybe bought some ads — and you still can't point to what's actually driving revenue. That ends here. BRITE Core: Marketing Series is a 3-part workshop that helps you stop chasing trends and start building a marketing system that fits your business. You'll learn how to define your ideal customer, attract quality leads, and turn them into paying clients — all with simple tools you can use right away. THIS IS FOR YOU IF • You're running a dozen marketing activities and can't tell which ones are paying off • You're not sure who your ideal customer actually is, let alone where to find them • You're generating some interest but it isn't turning into sales • You want a system you can run yourself, not an agency retainer WHAT YOU'LL WALK AWAY WITH • Clarity on who your customer really is and where to reach them • A defined set of channels to focus on — and permission to drop the rest • Confidence in creating content and lead magnets that actually work • Affordable systems for tracking whether your marketing is working • Consistency with a simple nurture system that converts leads into sales • Practical ways to use AI to personalize outreach without sounding like a robot THE THREE SESSIONS Session 1 — Build Your Marketing Foundation — October 7 Define your Ideal Customer Profile, identify the right channels, and set the roadmap for your marketing. Session 2 — Attract and Engage Leads — October 14 Practical lead generation strategies, creating content with purpose, and affordable systems to track results. Session 3 — Nurture and Convert Customers — October 21 ← confirm this date Support your buyer's journey, use AI to personalize your outreach, and design a simple conversion flow that turns interest into revenue. ABOUT THE INSTRUCTOR — Moni Oloyede, Marketing Advisor, Maryland Innovation Center • Founder of MO MarTech, with nearly 20 years of digital marketing experience • Holds a Master's in Marketing from Johns Hopkins University • Teaches small business owners how to cut through the noise and build strategies that last • Known for a mix of wit and principle-based teaching that makes marketing fundamentals actually click DETAILS 📅 Wednesdays, October 7 · 14 · 21, 2026 · 5:30 - 7:00 PM ET 📍In-person / hybrid — Maryland Innovation Center, 6751 Columbia Gateway Drive, Columbia, MD 21046 ⏱️ 3 sessions, 90 miuntes each 🎟️ Workbook, templates, and live Q&A each session 💵 Early Bird Virtual - $25 | In Person $45 (Ends 9/7) 💵 Gen. Admin Virtual - $35 | In Person $65 Join us for BRITE Core: Marketing Series and walk away with a clear, sustainable marketing system you can put into action immediately. Disclaimer: By registering for this event, you agree that your contact information may be shared with the event sponsor(s) for follow-up communications related to the event or their services. If you prefer not to have your information shared, please contact the event organizer directly. Please note: Photos, videos and recordings may be taken during the event and used for marketing or promotional purposes by the organizers and sponsors. By attending, you consent to the use of your image and likeness in these materials. Disclaimer: By registering for this event, you agree that your contact information may be shared with the event sponsor(s) for follow-up communications related to the event or their services. If you prefer not to have your information shared, please contact the event organizer directly. Please note: Photos, videos and recordings may be taken during the event and used for marketing or promotional purposes by the organizers and sponsors. By attending, you consent to the use of your image and likeness in these materials.