AI Go-to-Market: From First Customers to Repeatable Growth

Product-market fit doesn't give you a repeatable go-to-market motion. It gives you proof that people want what you're building. The next challenge is turning founder-led hustle into a system that consistently attracts, converts, and retains customers. This panel is for early-stage B2B founders who have real customer traction but are still relying on manual processes, founder-led sales, and instinct to grow. We'll discuss what to automate first, what should remain human longer than you think, and how to build a repeatable GTM engine without losing the customer insight that got you here. Join founders and GTM leaders for an honest conversation on what's actually working for startups today. Hosted by FounderWay and Venture Lane as part of Boston AI Week. Key Takeaways: Learn the building blocks of a repeatable GTM motion. Understand what to automate first and what should remain founder-led. Discover proven customer acquisition strategies that are working today. Learn how to use AI to strengthen your GTM workflows without sacrificing customer relationships. Hear real lessons, mistakes, and successes from founders and GTM operators building AI companies. Moderators/Speakers: 3-4 AI founders/GTM leaders (TBD) Audience: Founders Startup teams Product leaders Early-stage operators Investors Anyone responsible for customer growth Key Takeaways: Attendees will leave with: Practical GTM strategies that are working today Frameworks for acquiring early customers Better positioning for AI products Ideas for pricing and distribution Real examples from founders currently in market Date Wednesday, September 30, 2026 5:00PM - 7:00PM Venture Lane Sponsors FounderWayVenture Lane