AI in Marketing: Boston Hackathon

Show up knowing nothing about MCPs, skills, or agents. Leave having used all three to do real work in Marketo, plus a library of skills you and your peers built that goes home with you. You'll learn universal AI concepts you can point at any problem in your tech stack. It's about time you felt the magic aha moment of AI. P.S. Not a Marketo shop? Come anyway :) None of this is Marketo-specific. We just happen to have a sandbox to teach in. Agenda Register & Lunch (Noon to 12:30pm) Training (12:30 to 1:30pm) We'll walk through what an MCP actually is, what a skill actually is, how agents fit in, and why it matters for Marketing Ops Hands-On (1:30 pm to 2:30 pm) Use an MCP to complete a task in Marketo Use a Skill to automate a campaign build Learn how to create and download your own Skill Hackathon (2:30 to 4 pm) Time to build something of your own and maybe finally automate that annoying process you've rebuilt eleven times. Show & Tell (4 to 5 pm) Showcase your skill and walk out with a small library of tools built by people who do your job.