AIO, GEO, SEO: Getting Your Website Found in the Age of AI Answers

With Pat Heffernan, Marketing Partners Concerned AI is making your website invisible? No worries when you know what to do. Together we will cut through the alphabet soup — SEO, GEO (Generative Engine Optimization), AIO (AI Overviews), and AEO (Answer Engine Optimization) — and show how it all fits together. You’ll get a five-move website checklist you can tackle yourself or hand to your web person. We’ll separate what’s worth doing right now from the hype worth skipping. You’ll also learn how to check whether ChatGPT, Perplexity, and Google’s AI Overviews are already citing your site, and what to do if they aren’t. An hour together of laughter and learning that’s practical and evidence-based, with clear next steps. Presenter Bio - Pat Heffernan An English major and word lover, Pat has harnessed technology for many years now —since being told repeatedly in her MBA program and in higher ed management that women could not. From assembling her original Apple 1 computer, to teaching CCV’s first “Introduction to Computers” course for Vermonters, writing software reviews for Inc. Magazine, beta testing multiple new tech products for major companies, while testing and evaluating tech tools for Marketing Partners Inc, Pat likes to think of technology as a communication challenge — how to explain its potential, risks, costs, and trade-offs in language accessible to everyone who could benefit — while avoiding overwhelm. As a CMC® (Certified Management Consultant), an internationally recognized credential, Pat has enjoyed discovering that’s an appreciated skill to have. If you have any questions or concerns, please contact Christine at [email protected]. Please join us in thanking our Partners Vermont Federal Credit Union, Clute Wealth Management, Marketing Partners, and Mercy Connections.