AMA Boston: AI in Marketing: Beyond the Hype, Into Practice

AI is everywhere, but the real value comes when we move beyond the hype and into practical application. AI is everywhere in marketing conversations. But beyond the headlines, new tools, and endless predictions, one question matters most: What does AI actually mean for the way marketers work today? Join AMA Boston and Brick Marketing on November 4 for AI in Marketing: Beyond the Hype, Into Practice, a thought-leadership event bringing together academic insight and real-world marketing experience. Boston is uniquely positioned at the intersection of research, technology, and business. This event will tap into that ecosystem to explore how AI is already influencing marketing strategy, customer insights, content creation, personalization, advertising, responsible innovation, and brand trust. Rather than another broad discussion about the promise of AI, speakers will focus on specific ideas, observations, and applications marketers can put into context for their own organizations. Each speaker will deliver a focused 7–10 minute talk sharing a distinct perspective on AI and marketing. The talks will be followed by a moderated roundtable discussion connecting the ideas, examining where research and practice align—or diverge—and translating the conversation into practical takeaways. Attendees will leave with a clearer understanding of how AI is reshaping marketing, a more balanced perspective on both its opportunities and challenges, and practical ideas they can begin applying in their own work. This event is designed for marketing leaders, agency professionals, product marketers, founders, students, AI-curious practitioners, and anyone trying to make thoughtful decisions about how AI fits into modern marketing. Presented by AMA Boston and sponsored by Brick Marketing. Speakers: Jeff Taylor : Founder/CEO, Boomband/Monster.com Jeff Taylor is a visionary entrepreneur with 30+ years revolutionizing talent marketplaces. He founded Monster.com in 1994 (the 454th .com), creating two key patents that reinvented how the world looks for work. Under his leadership, Monster grew to 10,000+ employees across 35 countries with nearly $2B in revenue. Now, Jeff is launching Boomband, an AI-powered talent marketplace designed to challenge hiring’s status quo. By replacing traditional resumes with dynamic Dossiers and creating a more transparent way for candidates and employers to discover each other, Boomband celebrates the whole person—highlighting the life experiences and “boom moments” that shape character and transferable skills. Jeff also served as Creative Leader at Bridgewater Associates under Ray Dalio, designing firm-wide recruiting systems and contributing to the launch of Principles. Jeff holds a BA in Human Resource Management/Communications from UMass Amherst and an Executive Certificate (OPM) from Harvard Business School. Outside business -Jeff founded Root Society (a 250-volunteer Burning Man theme camp hosting shows for more than 10,000 attendees), led a historic gravestone preservation project, and is an award-winning Land Rover Defender restorer. At his core, Jeff is always building, always reimagining, and always bringing people together Alice Stein Bio: Alice Stein is a strategic business consultant and advisor specializing in growth strategy, innovation, and the practical application of generative and agentic AI in marketing and go-to-market operations. Recognized as an expert voice on responsible AI, she focuses on how organizations can adopt AI ethically, transparently, and at scale—balancing innovation with governance, data stewardship, and human impact. With more than 20 years of leadership experience across technology, professional services, real estate, and education, she helps organizations translate emerging AI capabilities into measurable business outcomes by aligning marketing, sales, data, and digital strategy. Alice previously served on the Board of Directors of the American Marketing Association, Boston Chapter for nearly a decade and was elected to serve two terms as President. In addition to her advisory work, she mentors founders at Wentworth Institute of Technology’s Accelerate Innovation & Entrepreneurship Center, supporting ventures developing AI-powered healthcare, medical devices, EdTech platforms, and advanced lead-generation solutions. She is a founding member of the Women Applying AI global network, serves as Chair of Governance and Expansion for the U.S. PropTech Council, and chairs the Environment & Health Subcommittee for the Massachusetts Port Authority Community Advisory Committee, where she focuses on the intersection of technology, data, policy, and public impact. Richard Kasperowski Richard Kasperowski is Co-founder and CTO of Alli Connect (Techstars '22), applying AI to predictive mental healthcare that ships to production every day. He's turned AI from hype into daily practice as the solo human on a 40x-speed agile team of AI agents. Richard created and taught Agile Software Development at Harvard, has written two books on high-performance teams, and invests in early-stage founders through TBD Angels. Amrita Datta : Global Marketing Strategist and AI Advisor Amrita Datta is a global marketing strategist and AI advisor with more than 18 years of experience building brands across 50+ global markets spanning North America, Europe, MENA, and APAC, where she helps boards and marketing teams adopt AI deliberately: strategy first, governance second, tools last. Her career pairs frontline brand work across FMCG and national broadcast media with global names in consumer electronics, including Sony Electronics, and premium to ultra-luxury Swiss and Japanese watchmaking, including Raymond Weil, Seiko, Jacob & Co., and the limited-edition maisons Armand Nicolet (Tramelan, since 1875) and DuBois et fils (the oldest watch factory in Switzerland, since 1751). Currently pursuing a doctorate with a specialization in Cybersecurity and AI, she researches trust in AI and consumer behavior, and publishes field guides on deliberate AI adoption. She has also earned an MBA in Marketing and an MS in Digital Marketing, with an undergraduate degree in Chemistry and Microbiology. She has been a regular guest lecturer in graduate marketing courses and takes pride in creating the Global-to-Local (G2L) Framework. She conducts frequent workshops on AI development and adaptation while also serving as Vice President and a board member at the American Marketing Association, Boston. Host Nick Stamoulis Bio: Nick Stamoulis is President of Brick Marketing and has 28 years of digital marketing experience. He works directly with clients on strategy and implementation, helping solve complex marketing, lead generation, and sales challenges. He is a strategist with expertise in SEO, AI SEO, content marketing, social media, pay per click advertising, and conversion improvement. In addition to marketing consulting, he provides expert level marketing leadership, working closely with organizations to drive strategy, execution, and performance as a fractional CMO. Platinum Sponsor: We extend our sincere gratitude to our Platinum Sponsor, Brick Marketing, for their generous sponsorship. Your partnership is truly appreciated and instrumental to our success. For more information, click here. About the American Marketing Association (AMA) Boston: The American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences, learn about the latest marketing trends, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org.----- Any questions? Please reach out to us at [email protected]!