Hooking Line and Sinker: Marketing in the Charleston Fishing Industry

Learn marketing in the fishing industry The fishing industry runs on trust; trust in gear, trust in a captain, trust in a brand that shows up the same way on the water as it does online. The people who build that trust are the ones defining what marketing looks like in this space. Join Charleston AMA for a conversation with local leaders shaping how fishing brands and charters reach their customers. We're bringing together voices from gear manufacturing, lifestyle brands, and charter operations to talk about what it actually takes to market to anglers, a community that can spot an inauthentic pitch from a mile away. We'll dig into how these leaders build brand loyalty in a niche, product-driven market, what separates a marketing message that lands from one that doesn't, and how they balance heritage and tradition with the push to reach new, younger customers. Panelists Chuck Lyle - Shimano Sage Holaway- The Lady Fly Club Joel LeVine - RedFin Charters Moderated by Jessica Munday - Full Circle Fishing Charters / Trio Solutions Inc. What to Expect • Real Talk, Real Wins. Hear from leaders who've built brand trust and customer loyalty from the ground up in a hands-on, product-first industry. • Behind the Scenes. First-hand stories from gear brands and charter operators on what actually moves the needle with anglers. • The Power of Niche Marketing. A look at how deep customer knowledge and authentic storytelling beat broad-reach tactics in a passionate, close-knit market. This event is for marketers, brand builders, and anyone curious how a tight-knit customer community shapes marketing strategy. You'll leave with a sharper sense of what authentic, niche marketing looks like in practice. Event Cost: Free for CAMA Members / $20 for Non-members