The New Demand Engine: How CMOs Are Winning with AEO & GEO | Invite Only Roundtable For Marketing Leaders

But beneath the noise, there is structure. There is math. And there are clear levers leaders can pull. This closed-door CMO roundtable is a leadership conversation on how AEO and GEO are evolving into a real demand generation engine in the AI search era. We will discuss: What actually drives visibility, recall, and trust inside LLM-driven search The underlying mechanics behind AEO and GEO, without the jargon How CMOs are operationalizing this across content, brand, SEO, and demand teams How to think about measurement when traffic is no longer the primary signal Pepper has been working with LLMs and AI-native content systems since the earliest days of generative AI (became the first 50 users to ever access GPT-3) Today, we are seeing AEO and GEO move from experimentation to measurable pipeline influence. This is not a vendor pitch or a theory session. It is a candid, peer-level discussion on how AI search reshapes demand. Invite-only. Closed-door.