AMA Cincinnati Design Community: Everything Before Action

Gain a practical perspective building better video content from the start. Everything Before Action - The work before the work A great video doesn’t start on set. It starts weeks earlier, with the conversations, decisions and questions that shape everything that follows. Budget? Deliverables? Audience? Deadline? What the work is actually supposed to accomplish? Getting aligned on those things early can be the difference between a smooth production and an expensive course correction later. Spacejunk has been creating live-action and animated content for agencies and brands since 2002. In this session, they’ll pull back the curtain on the work that happens before production begins, using the development of longtime client Feetures’ first broadcast campaign as a real-world case study. They’ll share how the project moved from early conversations and creative development through pre-production and onto the screen, including the decisions that mattered, the challenges along the way, and what they’ve learned from doing this work for more than two decades. Come for a practical look at building better video content from the start. Leave with a framework you can take back to your team, your clients and your next production. And yes, there will be door prizes. We’re suckers for a raffle. Organized by AMA Cincinnati Design Community Co-Leads Colleen Riddell & Emily Babel Event Notes: • This is an in-person event at the Marketer Building at 15 E 14th St, Cincinnati, OH 45202. • All are welcome at our community meetings. You do not have to be an AMA member to attend. About AMA Cincinnati AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. We provide opportunities for marketers and related professionals across industries, businesses, functions, and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice. Learn more at AMACincinnati.org AMA Cincinnati Design Community With the input of those who attend the soft launch, the AMA Cincinnati Design Community will endeavor to host and facilitate regular meetings that discuss the current design landscape, job market, software, tools, trends, and more. We look forward to supporting you in the future.