To Airbnb or Not to Airbnb: - Is Short-Term Renting Right for Your Home?

Thinking about hosting on Airbnb? Join us at Oglethorpe University to learn the ins and outs before you make the leap! To Airbnb or Not Airbnb: What to Consider Before Turning Your Home Into an Airbnb A dynamic two-hour seminar for homeowners, real estate professionals, investors, and entrepreneurs exploring whether now is the right time to enter the short-term rental market. As Atlanta continues to attract major conventions, sporting events, festivals, and global visitors, many property owners are asking the same question: Is this the right time to turn my home or investment property into an Airbnb? This timely and engaging seminar takes a practical look at the opportunities and realities of entering the short-term rental market. Led by an experienced business and real estate professional who collectively owns and manage multiple Airbnb properties and have guided hundreds of entrepreneurs toward profitable and sustainable business decisions, this session goes beyond the hype. Attendees will explore the financial opportunities, operational demands, risks, regulatory considerations, and strategic decisions that should be evaluated before launching a short-term rental. What You Will Learn · The true profit potential and often-overlooked costs of operating a short-term rental · How major events can create temporary spikes in market demand · The systems, processes, staffing, maintenance, and guest-readiness standards needed to operate successfully · Legal, zoning, regulatory, and neighborhood considerations that could affect your plans · How experienced hosts evaluate properties, financing options, expenses, occupancy, and long-term return on investment · When not to Airbnb and alternative strategies for generating revenue from your property · The questions every homeowner or investor should answer before entering the short-term rental market Attendees will gain an insider's perspective on what experienced hosts understand that first-time operators often overlook, helping you determine whether short-term rentals align with your financial objectives, property strategy, available resources, and lifestyle. ABOUT YOUR PRESENTER Antonio L. Shackelford Founder & Senior Business Coach, Thrive360 Business Coaching LLC Antonio Shackelford brings more than two decades of experience across real estate, construction, transportation, technology, and entrepreneurship. As Founder and Senior Business Coach of Thrive360 Business Coaching LLC, he specializes in helping entrepreneurs build scalable, profitable, and capital-ready businesses. Antonio is widely respected for his ability to prepare business owners for funding, contract opportunities, operational growth, and long-term sustainability. He also serves as a trusted facilitator for major regional organizations, including the Urban League of Greater Atlanta's Capital Readiness Program, as well as other economic development initiatives focused on entrepreneurship, business growth, and wealth creation. Why This Seminar Matters Major events such as large conventions, entertainment events, and festivals can dramatically increase short-term lodging demand. But increased demand does not automatically mean increased profit. Successful short-term rental operators understand their numbers, their market, their customers, their legal obligations, and the operational commitment required to compete effectively. This seminar is designed to help you move beyond the excitement surrounding Airbnb and evaluate the opportunity as a business and investment decision. Whether you already own a property, are considering purchasing one, or simply want to understand the short-term rental business model, this session will provide practical insights to help you make a more informed decision. Is Airbnb Right for You? Before you list the property, furnish the rooms, or make the investment come learn what you should know. Join us and find out whether Airbnb is the right opportunity for you.