Marketing's New Mandate: How Category Leaders Stay Relevant & Keep Growing

AMA Atlanta MarketingEdge Luncheon: Marketing's New Mandate: How Category Leaders Stay Relevant & Keep Growing Relevance doesn't last on its own. Customers change, culture moves fast, and something that felt new last year can feel dated now. The brands that stay in the conversation keep finding new ways to show up. Some of that comes through products, some through experiences, partnerships and community, and some simply from surprising people. This session brings together marketing leaders from a furniture retailer, a bakery-café brand, an investment firm, a housing company and a global food services provider. They work in very different businesses and at different levels of leadership. What they have in common is keeping a familiar brand interesting. They'll share the ideas that are working for them, the experiments that surprised them, and how they turn creative risks into results the business cares about. Location Atlanta Tech Village - Buckhead (Event Center) 3423 Piedmont Rd NE Atlanta, GA 30305 Parking & Directions: Parking rates are as follows: • 1 hour – $5 • 2 hours – $8 • 3 hours – $12 • 4 hours – $15 • Full day – $20 Short term visitor parking is available in the Atlanta Tech Village parking garage. Parking is priced by the hour and is payable by credit card only. In the case that the garage is full, please park at Prominence, located across Lenox Road from the Atlanta Tech Village. Enter the parking deck from Piedmont Rd (front entrance), or at the back entrance off Tower Place, by Buckhead Church (back entrance). The Village building and parking deck is handicap accessible. Handicap parking is located at the top of the deck near the 2nd floor entrance. Follow the directions found outside the door to enter the building. Find more details here: https://www.atlantatechvillage.com/about/directions Speakers: Dan Hoeller | VP, Product Marketing, Ashley Furniture Jessica Garrett | CMO, Uplift Investors Alexa McGriff | Director, Brand Marketing, Cinnabon Carol Hoeller | CMO, Cortland (Apt/Housing) Heather Schlesinger | VP, Marketing, Sodexho Follow AMA Atlanta on Facebook, Twitter, LinkedIn and Instagram. @AMAAtlanta #AMAAtlanta *Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event. **Note: By registering, you agree to receive updates about news, programs, and special events from AMA Atlanta. Recording of the event or screen capture of the virtual event might be used likeness in the media to promote future AMA Atlanta events and programs. You also agree to receive emails from AMA Atlanta and our partners.