Podcast Lab @ MSQ

Content Unboxed is a hands-on creative lab for business owners, professionals, experts, entrepreneurs and creators. CONTENT UNBOXED LABMaybe You Need a Podcast. Maybe You Don’t.Saturday, October 17, 202610:00 AM–1:00 PMMark SQuared StudiosEverybody is starting a podcast.But before you buy the microphone, design the logo and commit yourself to another weekly obligation, there may be a better question:What kind of content do you actually need?Maybe it is a podcast.Or maybe you need a short video series that demonstrates your expertise, a conversation that helps people understand what you do, or a few strong pieces of evergreen content that can keep working long after you record them.That is what Content Unboxed is about.YOU ALREADY HAVE THE EXPERTISE.WE HELP PEOPLE SEE IT.Content Unboxed is a hands-on creative lab for business owners, professionals, experts, entrepreneurs and creators who know they should be producing content—but aren't quite sure what that content should look like.During this three-hour session, we'll help you get clear on three things:What do you want your content to do?Educate. Build trust. Tell your story. Demonstrate your expertise. Sell an idea, product or service.What format makes sense for you?Podcast. Interview. Short-form video. Educational series. Conversation. Demonstration. Evergreen content.How do you turn the idea into something people can actually watch?We'll move from concept to camera and show you how intentional production can help one good idea become multiple useful pieces of content.INSIDE THE LABDevelop your content conceptClarify what you know, who needs to hear it and how that expertise can become content.Get on cameraStep onto a professionally designed Mark SQuared set and experience what it feels like to create produced content.Work on your messagePractice talking about what you do in a way that feels natural, clear and useful—not rehearsed or overly promotional.Use AI as a creative toolExplore practical ways AI can help you organize ideas, prepare for camera, develop questions and shape your message.THIS IS NOT A “HOW TO START A PODCAST” CLASS.We produce podcasts, but the goal of Content Unboxed isn't to convince everyone they need one.The goal is to help you figure out what kind of content makes sense for you, your audience and what you're trying to accomplish.Come with an idea.Come without one.Come because you know there is something you should be saying, teaching, showing or sharing—and you're ready to figure out what to do with it.Saturday, October 1710:00 AM–1:00 PMMark SQuared StudiosWe make you look good. You make it worth watching.