Narrative by Design: Cinematic Commercial Photography with Fujifilm

How to plan and light images that feel like frames from a film Join us at Competitive Cameras as Fujifilm Master Creator Aaron Anderson gives you an unfiltered experience showcasing his exact workflow to tell better storie with your imagery! Session 1: Designing the Story Planning, Concept, and Pre-Production Great images don’t start with a camera; they start with intent. In this session, we’ll break down how to develop strong concepts, translate ideas into visual direction, and plan shoots like a filmmaker. You’ll learn how to define your narrative, find talent and locations, create mood boards, and make creative decisions before you ever touch a light or lens. Session 2: Shaping the Frame Lighting, Mood, and On-Set Decision Making This is where the story becomes physical. We’ll explore how lighting, color, composition, and contrast shape emotion and guide the viewer’s eye. You’ll learn how to light with intention, build a cinematic mood, and adapt on set while staying true to the original concept, thinking less like a technician and more like a director.