The Currency of Connection - An Autumn Visibility Series

An introduction. A customer who comes back. Someone who recommends you when you're not even in the room. That's where connection becomes currency. The Currency of Connection is an intimate conversation for small business owners, entrepreneurs, and creatives about building relationships that actually have staying power, and understanding how those relationships can become one of the most valuable assets in your business. VISIBILITY GETS YOU NOTICED. CONNECTION GIVES IT SOMEWHERE TO GO. Vanessa Abron, founder of Agency Abron, creative strategist, entrepreneur, and author, brings more than 20 years of experience working in marketing, branding, partnerships, PR, and influencer engagement with major brands including McDonald's, Netflix, Paramount Pictures, National Geographic, and Hilton. She's spent years watching what makes people, businesses, and brands choose to work together again and again. This conversation brings that thinking down to the scale of the entrepreneur who doesn't have a giant business development department or a room full of people making introductions for them. Because when you're a small business, relationships aren't a nice extra. They can be part of how the business grows. WHAT ARE WE TALKING ABOUT? The relationships behind visibility Getting noticed is one thing. Building enough trust and familiarity that someone wants to recommend, collaborate with, hire, or work with you is another. What makes a partnership actually work A good partnership isn't simply two people asking each other for something. We'll talk about creating relationships that are genuinely useful to both sides, from the first conversation forward. Turning connections into opportunities Referrals, collaborations, repeat business and introductions don't happen by accident. We'll explore how to be more intentional about creating the conditions for those opportunities. Networking beyond the handshake Most people know how to meet someone. The harder part is what happens afterward. We'll talk about the follow-through that turns an introduction into an actual relationship. THIS ISN'T A NETWORKING LECTURE. It's a fireside conversation and Q&A. Come with the relationship you're trying to build. The potential partner you've been meaning to approach. The referral you're hoping to generate. The connection that went quiet. Or simply the question: "How do I build relationships that actually help my business grow?" Bring it into the room. WHAT WILL YOU LEAVE WITH? A clearer understanding of how to: • Build relationships that go beyond transactions • Approach potential partners and collaborators with mutual value in mind • Turn introductions into relationships that can actually develop • Stay connected without making every interaction an ask • Think about your network as an asset you intentionally build and maintain And you'll have a resource to keep the conversation going after the event. YOUR $30 TICKET INCLUDES A BOOK Every ticket includes a complimentary copy of Vanessa Abron's Public Relations for Influencers & Content Creators. Don't let the title fool you. The book explores the relationship-building, storytelling, credibility and communication principles that help people and businesses become more visible and create meaningful opportunities. The conversation gives you the thinking. The book gives you a resource to keep going. THE EVENING Saturday, September 26, 2026 | 4:00–6:00 PM Beyond the Book, A Literary Experience 18063 Dixie Highway Homewood, IL Arrival & mingling Fireside conversation Audience Q&A Reception & continued conversation $30 Two hours. A real conversation. Practical perspective. Your questions answered. A book to take home. Because the right connection can be worth more than another thousand views.