CEO Profit Playbook: Building a Business That Actually Makes Money

Get ready to elevate your business at Priced for Profit — an unforgettable evening of entrepreneurship, celebration, and connection. A Hispanic Heritage Month Celebration Presented by Hispanic Federation in partnership with Keyla Consulting & Co in partnership with Mercedes-Benz Greenwich Hispanic Federation proudly presents the next workshop in our Crear y Crecer su Negocio series - a hands-on session dedicated to helping Connecticut's Latino entrepreneurs understand funding, unlock trapped cash, and build the financial systems that fuel sustainable growth. Being busy isn't the same as being profitable. Too many entrepreneurs pour everything into growing — more clients, more hours, more hustle — yet never build a business that truly pays them. The difference between staying stuck and stepping into real wealth comes down to two things: knowing your worth, and pricing for profit. In celebration of Hispanic Heritage Month, join us for an inspiring evening honoring Latino excellence in business. We're bringing together entrepreneurs, community leaders, and changemakers for a night of real talk, real strategy, and real connection — set against the backdrop of Mercedes-Benz Greenwich. Whether you're launching, growing, or ready to scale, this celebration is designed to equip you with the mindset and tools to build a business that's built to last — and to connect you with a community that lifts as it climbs. Event Details 📅 Monday, October 13, 2026 🕐 5:30 PM – 8:00 PM 📍 Mercedes-Benz Greenwich 🎟️ Free Admission • Bilingual (English & Español) Light Refreshments • Networking Reception • Giveaways What You'll Learn • The mindset shift from staying busy to being truly profitable • How to price your products and services for profit — not just to make the sale • Knowing your numbers: margins, costs, and what "profitable" really means • Valuing your time and building a business that pays you what you're worth • How to bet on yourself and build wealth from the ground up Featured Speaker Hugo Sánchez — Founder & CEO of MOTI, a Puerto Rican entrepreneur who built a multi-million-dollar tech platform from the ground up. From dry-cleaning and construction to raising $1.2M without venture capital, Hugo's story is a masterclass in reinvention, hustle, and betting on yourself. He'll share the real strategies behind pricing for profit and building a business that pays. Panel: The Power of Community Featuring the Annie of Cultura Takeover and Rocío Lozada, Founder of @latinpowerrrr @latinaspoderosasct - and Keyla Marte, the panel will explore how culture, connection, and community fuel entrepreneurship — and how we rise stronger together. What to Expect • An inspiring keynote and practical strategies you can apply right away • A powerful community panel celebrating culture and connection • Networking with fellow entrepreneurs, community leaders, and changemakers • A beautiful evening at Mercedes-Benz Greenwich • Spanish interpretation available Join us in celebrating the innovation, resilience, and success of our Latino business community. 👉 Reserve your free seat today — space is limited! This event is funded in part through a grant with the U.S. Small Business Administration. Presented by Hispanic Federation in partnership with Keyla Consulting & Co.