E-Commerce for Food Products: Websites, Online, & Digital Marketplaces

Learn how to sell food products online through websites, marketplaces, and digital sales channels that support growth. E-Commerce for Food Products: Websites, Online Sales, and Digital Marketplaces Facilitator: Gita Chakrabarti Date: October 15 Time: 1:30-3:00 p.m. Location: AFIC@MCO | Attend In Person or via Microsoft Teams Selling food products online can open new revenue streams, but choosing the right platform and managing fulfillment, inventory, and customer expectations can quickly become overwhelming. This practical workshop is designed for food entrepreneurs looking to build or strengthen their online sales strategy. Participants will explore how to evaluate and use digital sales channels effectively while balancing wholesale, retail, farmers markets, and direct-to-consumer sales. The session focuses on real-world considerations for selling food products online, including platform selection, fulfillment constraints, inventory management, and customer experience. Emphasis will be placed on creating scalable systems that support business growth without creating operational bottlenecks. Whether you are launching your first online store or looking to improve your current e-commerce strategy, this workshop will provide actionable guidance to help you move forward confidently. What Participants Will Learn During this session, participants will: • Assess whether their business is ready for online sales • The role of a business website in an effective e-commerce strategy • Explore shipping and fulfillment considerations for shelf-stable products • Compare platforms such as Shopify, Square, Faire, Amazon, and others • Discuss customer communication, reviews, and digital customer service Who Should Attend? Food entrepreneurs, value-added producers, cottage food businesses preparing to scale, and food manufacturers interested in expanding sales through online channels and digital marketplaces.