Social Media Ads Masterclass: Key Pillars of Successful Ad Strategies

This masterclass is designed specifically for business owners who want to better understand how digital advertising works and make smarter m Social Media Ads Masterclass: Understanding The Key Pillars of Successful Ad Strategies Running ads isn't just about boosting a post and hoping for results. This masterclass is designed specifically for business owners who want to better understand how digital advertising works and make smarter marketing decisions. We'll cover the core pillars of successful ad strategies, including how campaigns are built in Meta Business Suite, what makes an effective ad creative, how audience targeting and demographics impact results, and the role AI plays in today's advertising landscape. You'll also learn how campaign objectives, key performance indicators (KPIs), and budget work together to influence success. By the end of this session, you'll have a clearer understanding of how to evaluate your advertising efforts, manage ad spend confidently, and see how paid advertising fits into a larger business growth strategy. Whether you manage your own marketing or work with an agency, you'll leave equipped to make more informed decisions and maximize your return on investment. This Masterclass is presented by Janelle DelSignore & Josh Neumann from Pearl Jade Marketing. They bring a combined 10+ years of marketing experience, having worked with over 400 small businesses and managed more than $1.5 million in ad spend.