Commercial Strategy Panel: How Hotels are Maximizing Their Revenue Potential
Commercial Strategy Panel: How Hotels are Maximizing Their Revenue Potential takes place on Thu, Oct 1, 2026 at 4:00 PM (HST) at Surfjack Hotel & Swim Club in Honolulu, HI, and runs until 6:00 PM. Tickets are $30 + on Luma.
About this event
Revenue, sales, marketing and operations, in one room. Hosted by Lights On and SiteMinder. Most hotels don't have a revenue problem. They have an alignment problem. Revenue sets a rate strategy marketing never sees. Sales books a group that undercuts it. Marketing, meanwhile, is buying traffic for a booking engine nobody has opened in a year. Everyone hits their own number. The property still misses.
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On October 1 we're putting four Hawaiʻi commercial leaders at the Surfjack, one from each side of that problem: revenue, sales, marketing, and the GM's chair. They'll talk about what they tried, what broke, and what finally worked. That's a more uncomfortable conversation than the usual panel, which is the point. Pau hana to open, a moderated panel with time for your questions, open networking, and raffle prizes to share. Stay to the end for the drawing. Your ticket includes one drink and pupus. We'll announce the panel over the next couple of weeks.
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Details
- When
- Thu, Oct 1, 2026 · 4:00 PM (HST) · until 6:00 PM
- Where
- Surfjack Hotel & Swim Club
- Address
- Surfjack Hotel & Swim Club, 412 Lewers St, Honolulu, HI 96815, USA
- Price
- $30 +
- Weather
- 77°F · Drizzle · 29% precipForecast at 4:00 PM (HST)
Questions
- When is Commercial Strategy Panel: How Hotels are Maximizing Their Revenue Potential?
- Thu, Oct 1, 2026 at 4:00 PM HST.
- How much are tickets for Commercial Strategy Panel: How Hotels are Maximizing Their Revenue Potential?
- Tickets are $30 +.
- Where is Commercial Strategy Panel: How Hotels are Maximizing Their Revenue Potential?
- Surfjack Hotel & Swim Club, Surfjack Hotel & Swim Club, 412 Lewers St, Honolulu, HI 96815, USA, Honolulu, HI.
- Where can I buy tickets for Commercial Strategy Panel: How Hotels are Maximizing Their Revenue Potential?
- Tickets are sold on Luma. This page links straight to that listing; no tickets are sold here.
- What time does Commercial Strategy Panel: How Hotels are Maximizing Their Revenue Potential end?
- It runs until 6:00 PM.
