Hankyu Hawaiʻi Fair Seminar and Trade Show in Honolulu

Learn about the benefits of the Hankyu Hawaiʻi Fair and best practices for promoting and selling in Japan! The Department of Business, Economic Development & Tourism (DBEDT) is very pleased to present the Hankyu Hawaiʻi Fair Seminar and Trade Show in Honolulu: • Tuesday, November 10, 2026 • Prince Waikiki, Piʻinaio Ballroom, 2nd Floor • NO COST, but you must register to attend Event Schedule • 9:00 AM to 10:00 AM: Signing Ceremony of the Hankyu - DBEDT Cooperation Agreement, updated for 2026-2027. Open to the public, must register to attend. • 10:30 AM to 12 NOON: Seminar presented by the Hankyu Hawaiʻi Fair organizers about the benefits of participating, and the keys to successful promotion and sales in Japan. Open to the public, must register to attend. • 2:00 PM to 4:30 PM: Trade Show for select Hawaiʻi Made companies to pitch to the Hankyu Hawaiʻi Fair organizers and invited buyers. Invitation only. Event Description • Signing Ceremony: The Hankyu Hanshin Department Stores, Inc. (parent company of the Hankyu Umeda Main Store, organizer of the Hankyu Hawaiʻi Fair) and DBEDT signed a Cooperation Agreement in July 2024 in Umeda, Osaka, to demonstrate the longer-term collaboration between Hankyu and DBEDT for mutual benefit. This commitment, renewed and updated for 2027, will be demonstrated with the formal signing held in Honolulu, Hawai'i. • Seminar: The Hankyu Hawaiʻi Fair is the most successful Hawai'i-themed event in Japan, attracting 150,000 high-end Japanese consumers and generating nearly over $3.8 million in revenue over the 12-day event. The speakers are: • Hiraku Yamashita, General Manager — Event Planning & Marketing • Wataru Kuwahara, Manager— Event Planning & Marketing • Yukie Uchida, Supervisor — Store Promotion • Topics include: a) the overview of Hankyuʻs organization and itʻs vision for promoting unique experiences for their high-end consumers, a strategy that fits perfectly with the aspirational and emotional value of the Hawaiʻi Made brand.; b) the specific details about the Hawaiʻi Fair objectives and activities, the various benefits of participating, and their selection process and timeline; and lastly c) the superior promotional capabilities that Hankyu uses to attract Japanʻs best customers to enjoy the best that Hawaiʻi offers. • Trade Show: the Hankyu Hawaiʻi Fair recruits companies and brands that are unique to Japan, but also best sellers in Hawaiʻi - what local consumers enjoy. Select companies will showcase their brands and products for consideration.