Behind the Business: Real Stories of Risk, Resilience, and Growth

Every business has a story shaped by big ideas, tough decisions, unexpected challenges, and lessons learned along the way. Join AMA Southwest Michigan for a candid panel discussion with local business leaders as they share how they got started, the risks they took, the obstacles they faced, and the strategies that helped them grow. The conversation will explore entrepreneurship, marketing, leadership, and what it takes to build and sustain a business in today’s market. Our panel of speakers includes: • Isaac Bugarin - Director of Marketing, Kalamazoo Growlers • Angello A. Cruz - President, AGL Building Fixing Maintaining LLC • Adam McFarlin - Owner, Kalamazoo Candle • Amy Spalsbury - Owner, LFG Gaming Bar • Tanya Thompson - Owner, The Aroma Labs