Beyond the Post: A Facebook Master Class for Small Business

You’re already using Facebook for your business. Now, let’s make sure the time you’re spending there is actually working for you. Join the Excelsior Springs Area Chamber of Commerce, the Co-Op of Excelsior Springs, and Courtney Cole for a hands-on Facebook Master Class designed specifically for small business owners, organizations, and entrepreneurs. This is not a beginner Facebook class. We won’t spend our time talking about how to create a page or make a basic post. Instead, we’ll dig into the tools, features, and strategies that can help you take your business presence to the next level. We’ll explore ways to make Facebook work harder for your business without requiring you to spend your entire day on social media. Topics will include: • How to get more reach and engagement from the content you’re already creating • Understanding what Facebook wants from business pages today • Using Meta Business Suite to manage your content more efficiently • Scheduling and planning content so you aren’t constantly wondering what to post • Using Reels, Stories, Events, Groups, and other Facebook tools strategically • Reading your analytics and knowing which numbers actually matter • Building an audience that can become customers, clients, or supporters • Ways small businesses can use AI to make social media management easier • Common mistakes that may be limiting your reach • Practical ideas you can start using immediately We’ll also talk about something every small business owner understands: time. The goal isn’t to give you 20 more things to add to your to-do list. It’s to help you better use the tools Facebook already gives you so the time you spend marketing your business has a greater impact. Bring your phone or laptop, your questions, and access to your business Facebook page. We’ll leave time to look at real-world examples and answer questions about the challenges local businesses are facing online. Who should attend? Small business owners, entrepreneurs, nonprofit leaders, marketing staff, and anyone who already manages a Facebook presence and wants to get more out of it. This class is best suited for intermediate Facebook users. If you’re comfortable posting and managing a business page but feel like there’s a lot more you could be doing, this class is for you. You’re already using Facebook for your business. Now, let’s make sure the time you’re spending there is actually working for you.