Beyond the Prompt

How agency leaders are putting AI to work across operations, growth, and business development. AI is quickly moving from something agencies experiment with to something they’re actively building into the way they work. In this session, we’ll hear from agency leaders about how they’re using agentic AI across operations, business development, and other leadership priorities—what’s working, where the friction still is, and what they’re continuing to figure out. We’ll start with a candid panel conversation, then break into smaller groups for a more interactive discussion around the opportunities, challenges, and practical realities of putting AI to work inside an agency.