The Long Game | A Meet & Greet with Robert Mazzuccheli

Join us for a Meet & Greet with entrepreneur Robert Mazzucchelli for his recently released business and marketing book, THE LONG GAME. 🎟️ Tickets required. Please note: The 1 Entry + 1 Book ticket ($34.95 + tax) includes admission for ONE (1) guest and ONE (1) copy of the book upon entry. 🎟️ (Limited Quantity) Free Admission: The Free Admission ticket includes admission for ONE (1) guest, but does not include a copy of the book or participation in the meet & greet. Additional books will be available for sale at the event. Can't make the event? Buy your copy here. About The Book Learn how great brands like Apple, Coca-Cola, Airbnb, LEGO, Starbucks, Netflix and many others have developed legions of devoted consumer followers - who are also life-long brand advocates - and built assets that drive billions of dollars in revenue annually. See why great brands think long term, and treat every consumer interaction like a make-or-break event, paying meticulous attention to every detail, and telling a consistent brand story year after year. In THE LONG GAME, seasoned brand storyteller and marketer, Robert Mazzucchelli, tells how great brands become great. He explains, in painstaking detail, why message discipline and sticking with a brand story over decades produces far greater results than frequent pivots, twists and turns in the brand narrative. About The Author ROBERT MAZZUCCHELLI is a four-time entrepreneur who has worked in small and big companies, both private and public. He has advised some of the greatest brands in the world and nurtured his own brands over four decades. From starting his first marketing company in 1987 to his current roles as founder, chairman and chief marketing officer of SportsEdTV (a leader in the online sports education business) and chairman of Crosscourt Advisors (an advisory firm helping companies and brands solve problems related to growth and opportunity), Robert has worked behind the scenes of the brand world helping develop strategies and executions that stimulate growth.He has been fortunate to have learned from some exceptional marketing leaders and has met many others who could never seem to understand or execute the right formula to build their brands. He wrote his first book, THE LONG GAME, to help people understand how the best brands in the world become great and how to use the fundamentals of brand building to build better brands. THE DECISIVE 7, provides C-suite executives, aspiring marketers, and entrepreneurs with a framework for monitoring and managing brand growth. UNFORGETTABLE, his third book, draws on the first two to apply the same thinking and systems to personal brand development. When not writing or speaking about brands, Robert plays tennis (he was captain of the team at University of Richmond), golf and padel. Or he can be found in the kitchen, where he is a passionate cook.