AI and the Future of Search

Join us for Brad Wetherall's keynote, looking to the future and planning for what's next with digital marketing in 2027. Official event description coming soon. About Brad Wetherall: Brad is the Chief Operating Officer of Esquire Digital and Co-Founder and CEO of The GBP Experts, a consulting firm that helps businesses improve their visibility through Google Business Profile optimization and local search strategy. Prior to joining Esquire Digital, Brad spent more than a decade at Google, where he served as Director of Operations and led teams supporting major products including Google Business Profile, Google Wallet, Google Domains, and Google Shopping. Today, Brad advises law firms and businesses on AI-driven search, digital visibility, online reputation, and business growth. He is also the author of AI and the Future of Search, which explores how artificial intelligence is reshaping the search landscape and what organizations can do to remain visible and competitive in an AI-powered world. A frequent speaker on search, AI, and digital marketing, Brad is known for translating complex industry changes into practical strategies that businesses can implement immediately