Google Said What?! Search, AI & the Future of Digital Marketing

Get the lowdown on how Google’s latest moves and AI are shaking up digital marketing like never before. Google is moving fast. AI is reshaping search, paid media is getting smarter (and more automated), YouTube and Demand Gen are evolving, and the way consumers discover, research, and choose brands continues to change. Just one week after attending an exclusive Google event, Jess Jimoh from MnSearch/Bonfe and Katie Donovan from CAMP Digital are bringing the biggest updates, insights, and “wait…Google said WHAT?” moments back to MnSearch. We’ll unpack what we heard directly from Google’s product and strategy teams, from the future of Search and AI transformation to AI Max, Local Services Ads, Demand Gen, YouTube, and emerging trends in how people search and discover. But this won’t be a slide-by-slide Google recap. We’ll talk about what stood out, what marketers should actually pay attention to, and what these changes could mean across SEO, paid search, media, content, and the broader digital landscape. Expect to walk away with: • Fresh insights on where Google sees Search heading • What AI’s growing role means for marketers and search behavior • Updates on AI Max and the continued automation of paid media • What’s changing across Demand Gen, YouTube, and discovery • Trends and signals worth watching heading into 2027 • Our biggest takeaways, and the things that sparked the most questions Think of it as your Google download, minus the flight and conference-room coffee. Come ready to learn, ask questions, compare notes, and talk about what all of this means for the future of digital marketing. Cost: $35 (+ fees) Members attend free and must RSVP in Circle Not a member yet? Join today for just $100/year! https://mnsearch.org/become-a-member/