Scaling Marketing Without Adding Headcount - the AI Operations Layer

Marketing leaders are getting the same directive right now: You have AI now; do more with the team you already have. Most AI advice says that this is solved with better prompting, but in reality, it's an operational opportunity. Patrick Schaber, founder of Patrick Schaber Consulting, has spent the past few years building the AI systems behind that directive for real B2B and mid-market teams. In this session, he'll walk through the framework he actually uses: an AI operations and agentic layer that handles execution, paired with an intelligence layer that keeps everything grounded in real brand and market context. • Then he'll show it in action, including a workflow that auto-generates and publishes on-brand web pages straight to WordPress, built around real SEO and AEO strategy. • He'll talk through not only what's worked, but even more importantly, what hasn't. • Then we’ll open the floor so attendees can bring their own use cases and work through them live. When: Tuesday, September 22 | 6 p.m. - 7:30 p.m. 5 - 5:30 | Networking 5:30 - 7:00 | Programing 7 - 7:30 | Wrap up and lingering networking Where: 7505 Metro Blvd. Edina, MN 55439 Conference Room 120 Presenter: Patrick Schaber, founder of Patrick Schaber Consulting, Cost: Members: *Free (please watch your Circle feed or email [email protected] for promo code) Non-Members: $35.00*