Connections to Customers

Build a customized 30-day outreach strategy to grow local awareness, create connections, and generate new customers, without big ad spend. Outreach marketing can be one of the most effective ways to generate local awareness, build trusted relationships and attract new customers, often without spending anything on advertising. Designed for Charlotte-based service business owners, this is not a lecture, it’s a hands-on working session dedicated to building an outreach strategy that makes sense for your business. You’ll move through focused strategy development, collaborative breakout sessions, guided brainstorming and a one-on-one hot-seat session with a seasoned marketing expert. Together, we’ll identify the people, businesses and community partners you should connect with, develop creative ways to reach them and turn those ideas into an actionable plan. You’ll leave with: • A complete, customized 30-day outreach plan for your business • Done-for-you templates & resources; emails, scripts, tracking tools, and more • Fresh partnership and lead-generation ideas tailored to your local market • Clarity on exactly who to reach, how to reach them, and what to say • A digital toolkit to implement your plan right away and keep the momentum going Come ready to work with your laptop. You’ll leave with more than ideas. You'll have a complete strategy you can begin using immediately!