The AI Analytics Workshop: Turn Customer Data Into Decisions

This isn't a panel about the future of AI. You'll actually work through a real customer analytics problem, use aiRA, our on-demand insights and analytics agent to explore the data, uncover patterns, and turn those findings into actionable decisions. What we'll explore • How AI can help teams move from data questions to actionable findings faster• How to uncover customer segments and behavioral patterns through natural language• How to investigate questions around customer engagement, redemption, retention, and growth• How modern AI can complement the analytics tools and workflows your team already uses• What it takes to move from an interesting insight to an action your team can actually take The experience We'll work through a practical customer analytics challenge together, with guided exercises, live demonstrations, and hands-on exploration. The session runs 10:00–11:30 AM and is followed by lunch, so bring a colleague and stay for the conversation afterward. You'll leave with a clearer understanding of what's possible when AI becomes part of the everyday analytics workflow, not just another tool sitting on the sidelines. Who should attend? This workshop is designed for professionals working across: Marketing · CRM · Growth · Analytics & BI · Data · Ecommerce The session is intentionally hands-on and limited in size so there is room to participate, experiment, and ask questions.