Future-Proof Your Business for the Age of AI | Tulane Innovation Institute

Explore how generative AI is reshaping search, digital visibility, marketing strategy, discoverability, and performance measurement. How to Stay Visible in a New Search Marketing Landscape presented by the Tulane Innovation Institute and More Visibility Generative AI is evolving fast. But what does it really mean for marketing executives & business owners focused on driving leads, appointments, or e-commerce? Search engines, content platforms, and audiences are continuously adapting – all driven by AI. As generative AI becomes embedded in tools and platforms like Google AI Overviews, ChatGPT, Claude, etc., the traditional rules of digital visibility are shifting. Join the Tulane Innovation Institute and MoreVisibility to explore how to achieve the most effective presence possible. You’ll Learn: • How AI Is Reshaping User Search Behavior (Zero-Click) • Ways to get Discovered across Search and Generative Interfaces • New (more!) Acronyms: RAG, AIO, GEO, AEO • Measurement strategies that capture (full-funnel) performance Who Should Attend? This event is designed for: • Marketing and communications professionals • Small business owners and entrepreneurs • Startup founders and teams • Nonprofit leaders and staff • Community and economic development organizations • Organizations looking to improve their digital visibility • Anyone interested in understanding how AI is changing online discovery No technical or AI expertise is required. We'll explain concepts and terminology in clear, accessible language, including commonly used terms such as artificial intelligence (AI), large language models (LLMs), and search engine optimization (SEO). Presented by the Tulane University Innovation Institute in partnership with MoreVisibility and New Orleans & Company.