10 Burning FAQs CEOs Ask About Their Money & Their Website

A fractional CFO and a brand strategist answer the questions founders actually ask, with a live walkthrough of a real rebuild. When revenue is soft, most founders reach for marketing. Sometimes a better website is the fix, but often the real issue is pricing, margins, or cash, and no amount of ad spend touches that. Tricia M. Taitt, fractional CFO and CEO of FinCore, and Ari Krzyzek, CEO of Chykalophia Web Agency, answer the questions founders actually ask about their money and their websites and marketing, then walk through FinCore Strong's newly rebuilt site to show what those decisions look like in practice. You'll leave knowing: How to tell whether your revenue problem is a marketing problem or a financial one, before you spend on either The specific job your website and marketing are doing, and why awareness, education, and conversion need different investments What to ask a website or marketing partner before you hire one, and what a good answer sounds like Coffee and light bites provided. Every attendee goes home with a copy of Ari's bestselling book Made to Sell: Creating Websites that Convert. Hosted byChykalophia Web Agency and FinCore.Ari Krzyzek, CEO & Head of Strategy at Chykalophia (see-ka-lo-fia), transforms B2B websites into growth platforms through her web & creative agency. Co-author of bestseller Made to Sell: Creating Websites that Convert, she supports entrepreneurs through organizations like 1871, Chicago Innovation, and as board member at DePaul University's Coleman Entrepreneurship Center. For 15+ years, Chykalophia has delivered high-quality web design, branding, and UX services, helping 300+ businesses achieve million-dollar successes. Their WBENC certifications, award-winning work, and 5-star Clutch rating distinguish them in the industry. Trusted by Verizon Small Business Digital Ready, Gold House Ventures, and SBDC for mentoring programs, Ari has been featured in Forbes, Thrive Global, and Buffer. In recognition of their outstanding work, Chykalophia was recently named to the U.S. Chamber of Commerce's CO—100: America's Top 100 Small Businesses list, solidifying their position as a leader in the field.Tricia M. Taitt, MBA is a sought-after keynote speaker, fractional CFO, and best-selling author of “Dancing with Numbers: Grow a Financially Healthy Business and Choreograph Your Life. ” As CEO of FinCore, a boutique fractional CFO services firm, she helps growth-stage small businesses master their finances, improve profitability, and position for scale, sale, or transition. Tricia M Taitt has been a financial professional for over 20 years. Her background spans from Wharton and Fuqua business schools to Wall Street at Merrill Lynch and Citigroup to more than a decade advising entrepreneurs. She brings a rare blend of financial acumen, relatable storytelling, and hands-on business strategy.