Exhibition Opening: The Second Color of Printing

A memorial exhibition for NYC printer Michael Josefowicz, looking at how designers see the color red, the "Second Color of Printing" Michael Josefowicz (1946-2021) was a printer and print production expert who worked with leading designers, museums, and corporate clients through his business, Red Ink Productions, from the seventies through the nineties. He also taught print production at Parsons School of Design in NYC. In his retirement, he worked with print entrepreneurs in the developing world through his PrinterNet project. He had a vision for "an exhibition that would get designers all over the world, or as many as you can get, to do a chip of the perfect red, and then bring them all together in one room and just see how different people see red. " This exhibition, The Second Color of Printing, brings this vision to life. A wide range of designers were invited to participate, including industry veterans who worked with Michael directly, students and faculty from Cooper Union, Parsons, and other design schools, AIGA NY members, and other amateur and professional designers. Each was invited to submit their favorite red, by Pantone number, explain why that was their favorite, and, if they liked, share an artifact that used the red in question. As Michael intended, it invites the viewer to consider how different people, especially design professionals, see red. Following the opening reception on Friday from 5:30-8:00, the exhibition will also open Saturday 11-3. It will then transfer to the Museum of Printing in Haverhill, MA. FREE TO ATTEND: RSVP at The Second Color of Printing Tickets, Friday, December 4 • 5:30 PM - 8 PM | Eventbrite